Text Message Marketing Solutions
Short Code Industry and Ecosystem
If you've done your research, you know that there are only 2 ways to get SMS transactions 'in' and 'out' of the networks of wireless carriers:
- If you have your own development staff and QA team and can wait 8-10 weeks to get your own short code provisioned by every wireless carrier - then you can go directly to one of the industry's Connection Aggregators and begin developing a custom text message marketing application based on one of their supplied XML schemas.
- Or, you can license a 'ready to go' solution from an Application Provider like SUMOTEXT who specializes in compliant text message marketing programs over already-provisioned shared and dedicated short codes.
Though most application providers offer tremendous cost savings and speed to market, until now they have traditionally presented challenges for marketers and organizational leaders who wanted to modify these solutions or integrate them with in-house processes and data sources.
SUMOTEXT Platform
Campaign Managment Tools
To manage your text message marketing campaigns, SUMOTEXT provides several 'ready to go' applications with all of the features and functions that marketers and organizational leaders need to instantly launch 'SMS Loyalty & Rewards', 'SMS Alerts', and 'SMS Lead Capture' programs over short codes. However, unlike other application providers with 'ready to go' solutions, our text message marketing platform was architected to support the inevitable need for customization.
Though each of our packaged applications share and leverage the basic features required to manage carrier-compliant text message marketing campaigns over short codes, our unique application framework allows us to release and support a multitude of front end variations - some designed for specific industries, and some for specific clients. When combined with our published web services and API's, our clients can leverage all the benefits of a packaged solution partner without sacrificing creative control.
Short Code Gateway
The SUMOTEXT SMS short code gateway houses our data layer and SMS transaction engine. The gateway provides distributed connectivity to connection aggregators and flexible access for integration with our client's external systems and data sources.
Our SMS gateway is managed by a highly sophisticated business logic layer that allows our text message marketing campaign management tools to be leveraged across a broad customer base and geography. For example, business rules can be defined that process and route SMS transactions differently based on the country, aggregator, short code, keyword, client ID, program ID, or carrier ID.
Our SMS gateway’s distributed network architecture maintains multiple SMPP binds to our SMS aggregation partners with service level agreements that can support a throughput of up to 40 messages per second.
In the U.S., this provides our clients an authorized and reliable 2-way connection with fourteen (14) wireless networks representing over 98% of mobile subscribers including: AT&T, Sprint, T-Mobile, Verizon, Alltel, Virgin Mobile, Cellular South, Boost Mobile, Cincinnati Bell, Midwest Wireless, Suncom, US Cellular Corp., Rural Cellular Corp., and the East Kentucky Network.
