THE INDUSTRY
If you've done your research, you know that there are only 2 ways to get SMS transactions into the networks of wireless carriers. You can go directly to one of the industry's Connection Aggregators and begin developing a custom application based on their supplied XML schema. Or, you can license a 'ready to go' solution from an Application Provider like SUMOTEXT.

Though most of these 'ready to go' applications offer tremendous cost savings and speed to market, they have traditionally presented challenges for marketers and organizational leaders who want to modify these solutions or integrate them with in-house processes and data sources.

SUMOTEXT PLATFORM
Campaign Management Tools
To manage your campaigns, SUMOTEXT provides a suite of .NET software applications. All of these applications are 'ready to go' with all of the features and functions that marketers and organizational leaders need to instantly launch their mobile loyalty, rewards, and alert programs. However, unlike other managed solutions that are 'ready to go', our platform was architected to support the inevitable need for customization.

Though each of our packaged applications share and leverage the basic features required to manage carrier-compliant short code programs, our unique application framework allows us to release and support a multitude of front end variations - some designed for specific industries, and some for specific clients. When combined with our published web services and API's, our clients can leverage all the benefits of a packaged solution partner without sacrificing creative control.

Short Code Gateway
The SUMOTEXT short code gateway houses our data layer and SMS transaction engine. The gateway provides distributed connectivity to aggregators and flexible access for integration with external systems and data sources.

The gateway is managed by a highly sophisticated business logic layer that allows our campaign management tools be leveraged across a broad customer base and geography. For example, business rules can be defined that process and route SMS transactions differently based on the country, aggregator, short code, keyword, client ID, program ID, or carrier ID.

Our gateway’s distributed network architecture maintains multiple SMPP binds to our SMS aggregation partners with service level agreements that can support a throughput of up to 40 messages per second.

In the U.S., this provides our clients an authorized and reliable 2-way connection with fourteen (14) wireless networks representing over 98% of mobile subscribers including: AT&T, Sprint, T-Mobile, Verizon, Alltel, Virgin Mobile, Cellular South, Boost Mobile, Cincinnati Bell, Midwest Wireless, Suncom, US Cellular Corp., Rural Cellular Corp., and the East Kentucky Network.