Mobile Relationship Management Platform Tour

While others try and evolve into full service digital agencies, SUMOTEXT continues to enhance its core messaging platform, API's, and campaign management tools while remaining exclusively dedicated to innovation and product creation around mobile messaging.

As such, we believe that we are an ideal partner for highly visible organizations that prefer to plan, execute, and measure their mobile marketing programs in-house while relying on a trusted partner for the technology, tools, service, and support they require.

The following differentiators are more than just capabilities, they are fully supported, ready-to-go features that are accessible by all of our clients today.


DIFFERENTIATORS

1. MMS BUILDER AND BARCODE GENERATOR

The SUMOTEXT MMS Builder allows clients to drag and drop image, audio, and video files to create rich media text message that can include up to 5,000 characters of text. We also save your content to our staging server in multiple file formats using multiple compression codecs. This allows us to apply the device profiles we receive from carriers and dynamically optimize the payload for each subscriber's specific mobile device.

Through the same point-and-click interface or through developer SMS Gateway API's, clients can also pass their own transaction IDs or have unique IDs generated to deliver 2D barcodes (QR Code or PDF-417) on-demand. Going forward, our intention is to support the mobile delivery of all transaction-embedded objects including NFC tokens in a mobile wallet.

2. GEO FENCE BUILDER AND LOCATION-AWARE MESSAGING

The SUMOTEXT Geofence Builder allows clients to draw areas and regions on a map for location-aware messaging over short codes. When these fences are associated with a campaign, SUMOTEXT can automatically organize subscribers into different groups and keywords based on the location of a mobile device.

Not to be confused with proximity marketing SPAM, location-aware messaging allows multi-unit retail or restaurant brands to promote a consistent marketing message and “call-to-action” across multiple channels and geographies while responding with targeted offers/rewards based on the location of the customer's mobile device.

3. TOOLS TO CREATE AND MANAGE PASSBOOK PASSES

SUMOTEXT provides an elegant Passbook Pass Maker and Pass Generator. With SUMOTEXT you can easily deliver dynamic PKPass files (Passbook Passes). And unlike anyone else, we can also Distribute Dynamic Passbook Passes via MMS. This makes the user experience much more elegant because it doesn't require your customers to fill out forms on landing pages or download native companion apps.

With SUMOTEXT, all of our platform's campaign modes and message flows are integrated to support MMS via short codes or StarStar numbers. This allows you to easily drop Passbook passes into SMS opt-in confirmations, auto-responders, polls, contests, and surveys as well.

4. STARSTAR NUMBERS

Through our partnership with Zoove Corporation, the SUMOTEXT campaign management tools can also control your StarStar Number. StarStar codes are intelligent vanity phone numbers that consumers can "simply call" from their mobile phone.

StarStar numbers activate offline media assets and provide marketers a single "call to action" that is easy for customers to remember and dial. When combined with our geo fences and campaign management tools, StarStar numbers can dramatically increase response rates and transform a simple phone call into an intelligent, interactive conversation.

5. SMS GIVING

SUMOTEXT is 1 of 6 application providers approved by the Mobile Giving Foundation to provide SMS giving solutions to qualifying 501(c)(3) organizations. By securing and promoting Text-2-Give keywords on one of our mobile short codes, your supporters can send a text message and confirm to have a $5 or $10 donation applied to their mobile phone bill.

6. ADVANCED DATA COLLECTION AND AUTO-INTEGRATION TRIGGERS

Every SUMOTEXT client has instant access to all the tools they need to collect data and build customer profiles through SMS Sticky Sessions, SMS Sticky Polls, SMS Sticky Questions, Web Forms, and our integration with Facebook. We also detect device type and device location, and can append data from third party data sources.

Our auto-integration triggers allow clients to configure SUMOTEXT to automatically update external data sources and web services like Salesforce.com or a client's Email Service Provider each time a subscriber's profile element is added or updated

7. SEGMENTATION, PERSONALIZATION, TARGETING

The SUMOTEXT Query Builder tool allows clients to build powerful SQL query statements through a simple point and click  interface that organizes subscribers into groups and distribution lists for targeted campaigns.

Our Personalization tokens allow clients to include dynamic variables in their message flows that personalize each message with custom profile elements - e.g. [NAME] [LOCATION] [EMAIL] [EXPIRATION DATE], etc.

 



Other Resources

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