SMS Gateway Service
Special criteria for selecting an SMS gateway provider
The landscape can be confusing when choosing your SMS gateway provider. In an industry increasingly flooded with resellers and non-compliant companies, how can you be sure your business is working with a reputable company? Below are some helpful criteria to help you choose the best partner.
- Look for simple tools to track ROI.
- Detailed reporting should be readily available without special requests.
- Reports should segregate what numbers are not receiving messages.
- The user interface should be intuitive and easy to use.
- They should offer and assist with both shared and dedicated short codes.
- They should offer 'white glove' support when planning your first campaigns..
- Management tools should be able to generate customized auto responders.
- Platform should support Voting, Contests, and 'Text Reply' features.
Keeping sensitive information classified a must when looking for an ASP
When searching for an SMS Gateway provider, there are two incredibly important aspects in the 'fine print' that a business needs to be aware of:
-How does the business regard my company’s information and how does the business regard our customer’s information?
Below are the ways SUMOTEXT handles both these aspects.
Sensitive Company Information
We regard the data on our databases as extremely sensitive company information. As such, we have invested a great deal of time and money in both the physical and network security of our infrastructure. Our connections to our aggregators are made through secure SSL connections. Our application servers and databases are completely hidden from the public internet behind multiple layers of security and only accessible by our development staff through a secure VPN connection.
The data center housing our dedicated servers and SMS Gateway is fully hardened, offering card entry security, cameras, fire detection, and intrusion detection - and all with full UPS, battery backup, and diesel generators. Our data communications networks are fully redundant with multiple Tier 1 & Tier 2 class providers, are staffed 7x24x365, and have over a dozen fail-safe/fail-over security features.
Use of Your Customer's Information
Your customer data is yours and shall be returned to you upon your timely request. We do not sell, rent, loan, trade, lease or otherwise transfer any phone numbers or customer information collected through our service to any third party outside our network, which includes our trusted aggregators commissioned by network operators and wireless carriers.
Industry flooded with mobile marketing resellers
If a business interested in mobile marketing were to start out their search on Google or another search engine, they would most likely be hit with a flood of resellers of other mobile marketing companies in the industry.
Unfortunately, the number of legitimate application providers is small compared to the number of companies who slap their label on products that are not theirs, yet market them as their own. This creates confusion for new customers who have no idea what to look for.
There are 2 main problem in dealing with a reseller. First, if they are not a technology company, you should expect technical delays with lots of future needs because you are entering into a technology industry. Secondly, without and investment into the industry, that company may or may not be around in the future.
An SMS gateway and platform like SUMOTEXT provides customers full transparency because their proprietary application they are using is self-service and also comes with hands-on help from a knowledgeable and helpful office staff.
If a business is considering a short code, SUMOTEXT has a proven track record of successful long-term clients and can be the bridge between the business and the aggregator, supporting their short code while providing gateway access and trusted industry advice.