SMS Marketing Statistics

Here is a list of 'fun' statistics related to the mobile trend

It takes on average over 24 hours for a person to report a lost wallet, but most will report a lost phone in about an hour. (Source: Unisys)

The average response time for a legitimate email is about 90 minutes, compared to 90 seconds for a text message. (Source:

Over 90% of text messages are read in the first 3 minutes. (Source:

A new report shows that over 90% of people have their mobile device within reach 24 hours per day. (Source: Morgan Stanley)

Approximately 70% of mobile searches result in some type of action within 1 hour. (Source: Mobile Marketer)

Of the 6.8 billion people on the planet, 5.1 billion own a cell phone while only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)

There are 5x more mobile phones worldwide than TV's. (Source: Impiger Mobile)

79% of smartphone users use their phone to assist in shopping (Source: Google)

Mobile Coupons get redeemed 10x more than traditional coupons. (Source: Borrell Associates)

Of the world's 4 billion mobile phone, over 1 billion are smartphones. (Source:

By 2014, mobile internet usage is estimated to overtake desktop internet usage. (Source:

50% of all local searches are done on a mobile device. (Source:

On average, American spend 2.7 hours per day socializing on their mobile device. (Source:

Youtube has 200 million mobile views per day. (Source:

SMS marketers see a higher industry growth rate

SMS is no longer a novelty as businesses work to incorporate varying mobile strategies into their marketing campaigns.

According to a study by the Mobile Marketing Association, decision-makers will increase mobile marketing initiatives in the coming years and the current growth rate has the industry doubling each year.

Out of all the marketing strategies polled, mobile marketing appears to be in the running for the "greatest percentage growth". Digital marketing is in second while television spending and events/trade shows expanded to less than 5%.

The largest drop seemed to come from print advertising - outdoor signage, newspapers, and direct mail as many companies want to 'go green' with their advertising as much as possible.

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