SMS Marketing Statistics

SMS marketers see a higher industry growth rate

SMS is no longer a novelty as businesses work to incorporate varying mobile strategies into their marketing campaigns.

According to a study by the Mobile Marketing Association, decision-makers will increase mobile marketing initiatives in the coming years and the current growth rate has the industry doubling each year.

Out of all the marketing strategies polled, mobile marketing appears to be in the running for the "greatest percentage growth". Digital marketing is in second while television spending and events/trade shows expanded to less than 5%.

The largest drop seemed to come from print advertising - outdoor signage, newspapers, and direct mail as many compnaies want to 'go green' with their advertising as much as possible.