Mobile Marketing for Agencies

Why SUMOTEXT

When it has to be done right, fast, and compliant, leading agencies trust SUMOTEXT for our reliability and subject matter expertise. We are happy to help you brainstorm and pitch ideas to your clients, but we are also here to handle those last-minute requests!

We have special features, views, and reports designed specifically for the unique needs of advertising agencies managing multiple clients with multiple campaigns. We make it fun. We make it easy. And we make you look good!

View and manage ALL of your clients keywords and programs from one account.
Assign specific permissions to agency users and your client's users
Consolidated views and reports across ALL of your client's keywords and programs

The more complicated the program and organizational structure, the more you need the SUMOTEXT platform. Call us to discuss our Agency Partner Program. 1-800-480-1248

When your agency needs mobile marketing expertise!

SUMOTEXT ranked #1 by TopTenReviews.com - Text Message Marketing Review 2011
The features and functions matrix of our SMS Campaign Management Tools
The SUMOTEXT Top 10 Attribues of a successful Mobile Marketing Campaign.


     

Actionable Marketing vs. Brand Marketing

Unlike branding, actionable marketing's goal is to persuade a prospect to act or engage:
Uses a call-to-action to overcome inertia.
Connects with the company in some form.
Yields measurable results towards a business goal.

     Source: Heidi Cohen How Actionable Marketing Stacks Up
     Source: Heidi Cohen Is Your Marketing Actionable?

The most popular 'calls to action' for offline advertising:

Web URL's: Only 37% of U.S. wireless subscribers have a smart phone.
QR Codes: Can be hacked, and only 7% of Americans have downloaded a reader.
Short Codes: Americans send 3X more text messages than phone calls each month.

     Source: comScore and Security News Daily

 

SUMOTEXT in the news at Mobilemarketer.com

How Retailers should incorporate SMS for the Holidays

SUMOTEXT publishes top 10 attributes of successful SMS marketing campaign

Sprint to raise mobile messaging rates April 1

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

T-Mobile SMS rate hike raises anti-trust issues

Mobile Marketing best practices for Labor Day weekend

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Mobile marketers OK proposed New Jersey bill to ban unsolicited SMS

Duane Reade polls New Yorkers for Delish brand cookie promo

What does MMA CEO's resignation mean for mobile marketing?

Leads hotter at DMA09's Mobile Marketing HotSpot: Sumotext's Miller

Mobile powerful loyalty/CRM tool: Mobile Marketing Day panel

Breaking news: T-Mobile drops double opt-in for SMS

Mobile marketers optimistic at ad:tech New York

Verizon rescinds decision to levy SMS fee hike Nov. 1

Exclusive: Verizon Wireless transaction fee could affect SMS text messaging

Obama campaign to announce VP choice by text

Other Mobile Marketing News

Mobile marketing companies like SUMOTEXT provide short codes, API's, and self-service applications to control the keywords and SMS message flows of mobile marketing campaigns. SUMOTEXT has published a mobile marketing blog on this topic as well as a mobile marketing industry directory. Our directory includes many of our peers and competitors using mobile marketing coupons as well as mobile marketing alerts via shared and dedicated short codes.

While mobile marketing news sources have reported press releases, mobile marketing statistics are usually closely guarded by brands and their agencies, it is typically much easier to research the results of press releases and published case studies like the SUMOTEXT list of mobile marketing success stories.

While mobile marketing information is never easy to find, SUMOTEXT provides a wealth of resources, FAQ's, videos to introduce texting and SMS to action-oriented marketers wanting to leverage short codes to collect data and integrate with CRM databases.