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Consumer Initiated
Consumer Controlled

Our System was designed to impress and protect
your customers. Using our tools, you'll stay in compliance with the FTC's CAN-SPAM Act , the Mobile Marketing Association's Code of Conduct, and the most stringent of all Operational Playbooks published by any wireless carrier.

Our software only sends and receives SMS over a Short Code and only allows you to send text messages to customers who have opted-in to your program.

Our system also adds "Reply STOP to End" to the end of each message. This provides your customers a constant reminder that they are in complete control of the experience.

 

 


What is a Text Message?
A text message is a way to communicate with cellular phones without talking.  “Text message” and “SMS” are often used synonymously.
 
What is SMS?
SMS stands for Short Message Service and is the standard by which all phones send and receive text messages.

What are the size limitations of a Text Message?
Standard text messages are limited in size to 160 characters.  This includes all letters, numbers, symbols, spaces, and punctuation.

Who can receive Text Messages?
Nearly every cell phone in service today can send and receive text messages.  Many wireless providers include text messaging with their service plans.
 
Do my customers get charged to receive text messages?
Not from us. However, wireless providers typically charge 10 cents to consumers who do not have text messaging included in their service plan.

What is a Short Code?
It's a 5 digit number that identifies what company and program is sending Business to Consumer (B2C) SMS traffic. It appears as the 'FROM' number on the mobile phone.

How are Short Codes used?
Short Code programs have to be individually approved by each wireless carrier to prevent spammers and marketers from sending unsolicited messages into their networks.

Do I need a Short Code?
No. Our program and tools are approved by carriers to allow qualifying programs to share one of our existing short codes. The KEYWORD you choose is your unique identifier. Please note that we are very particular when approving programs for an existing short code and that we regularly report new programs to wireless carriers to ensure continued compliance. However, we can also get you a dedicated short code or host your existing one.

What is an Opt-In?
If you want to send someone text messages, you must get their permission. Your customers 'Opt-in' by texting your KEYWORD to the short code.

What is a Double Opt-In?
It is when the consumer confirms their intent to subscribe to an alert service by responding to the welcome message with YES or JOIN.

How do my customers Opt-Out?
Users Opt-Out by sending STOP to our short code.