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Mobile Marketing via Shared and Dedicated Short Codes


SUMOTEXT is a Mobile Marketing Association Member

 

Consumer Initiated
Consumer Controlled

Our System was designed to impress and protect
your customers. Using our tools, you'll stay in compliance with the FTC's CAN-SPAM Act , the Mobile Marketing Association's Code of Conduct, and the most stringent of all Operational Playbooks published by any wireless carrier.

Our software only sends and receives SMS over a Short Code and only allows you to send text messages to customers who have opted-in to your program.

Our system also adds "Reply STOP to Cancel" to the end of each message. This provides your customers a constant reminder that they are in complete control of the experience.


Mobile Marketing Q & A

Short Code Questions and Answers

Where can I find your Privacy Policy and Terms of Service?
They are posted at Privacy Policy and at Terms of Service .
 
Where can I find your Pricing?
Our standard 'Mobile Marketing & Alert' subscription plans (where users opt-in to receive recurring messages) are pubished on this site for both Small Businesses and Enterprises. We also offer published pricing for Query/Response services like those used by real estate professionals, auto dealerships, and other lead-generation' specialists. NOTE: Users do not 'opt-in' to Query/Response programs.

What is SMS?
SMS stands for Short Message Service and is the standard by which all phones send and receive text messages. 'Text Messages' and 'SMS' are often used synonymously. Standard text messages are limited in size to 160 characters

Do my customers get charged to receive text messages?
Not from us - and most wireless carriers include text messaging with their service plans. However, consumers may be charged 10-20 cents if text messaging is not included in their wireless service plan.

What is a Mobile Marketing Opt-In?
In order to send someone a text message, you must first get ther explicit permission. This can be accomplished in 1 of 2 ways. The user may text your KEYWORD to the short code. This is all that is required. However, the user can submit their request from a web form. NOTE: When using a web form, the user must select a checkbox on the web form that explicitly grants SMS permissions - and - the user must reply "YES" to the double opt-in request message the system sends to the user's phone.

What is a Mobile Marketing Double Opt-In?
It is when the consumer confirms their handset by replying "YES" to the web form's confirmation request message. Note: This is only required when the user opts-in via a web form.

How do my customers Opt-Out?
Users can Opt-Out at any time by replying STOP to any message they receive - or - by texting STOP to any short code.

What is a Short Code?
It's a 5 digit number that identifies what company and program is sending Business to Consumer (B2C) SMS traffic. It appears as the 'FROM' number on the mobile phone. Example: 74700

How are Short Codes used?
Short Code programs have to be individually approved by each wireless carrier to prevent spammers and marketers from sending unsolicited messages into their networks.

Do I need a Short Code?
No. Our program and tools are approved by carriers to allow qualifying programs to share one of our existing short codes. The KEYWORD you choose is your unique identifier. Please note that we are very particular when approving programs for an existing short code and that we regularly report new programs to wireless carriers to ensure continued compliance. However, we can also get you a dedicated short code or host your existing one.

How do I get a Dedicated Short Code?
We can submit an application to the CSCA for a dedicated short code. The costs are $500/month for an assigned short code and $1,000/month for a requested vanity short code. SUMOTEXT does not mark these fees up. After your dedicated short code is reserved, SUMOTEXT creates and submits program briefs to wireless carriers to gain access to their network. The process currently takes about 8 weeks from start to finish.

 
Copyright © 2008 - SUMOTEXT, Inc. Mobile Marketing Company - Short Code Solutions - Text Message Marketing - SMS Marketing & Alerts